For travel agencies
Guides for travel agencies, on your job and not on ours
Where the money actually comes from, what the rules ask of you, and what to do the week a client leaves. Every figure carries the source it came from, with the date we checked it.
32 guides, with the sources named
Starting out
Host agencies, commission splits and the US state registrations that follow your client rather than your address.
- How to become a travel agent: the realistic versionThe realistic version: what you need, what you do not, what the first year earns, and the three decisions that matter more than everything else combined.
- What is a host agency?A host agency holds the accreditation and lets independent agents book under it, splitting the commission. Here is how the splits and fees work, and what to check before signing.
- Do you need a travel agent license? Seller of travel registration in the USThere is no general travel agent license in the US. Four states register sellers of travel, and the rules follow your client rather than your address. Here is what each one requires.
Margins and commissions
What each product pays, what is left after the non commissionable parts, and what an agency costs to keep open.
- How travel agents make money: commissions, fees and what is left overSuppliers pay the commission, clients pay the fees, and roughly 10% of a booking reaches the agency before splits. Where the money comes from today, with the sources and dates.
- Travel agent commission rates, product by productPublished rates for air, hotels, cruises, tours, car hire and insurance, what the effective rate is after non-commissionable components, and why your own rate differs.
- How to calculate travel agent commissionWorked examples with real numbers: what is commissionable, how a host split changes the figure, and why the amount you are paid is always less than the percentage suggests.
- Travel agency ancillary revenue: what else you can sell to a client who has already bookedInsurance, transfers, excursions, car hire, service fees and connectivity. Which add-ons pay, what the published rates are, and how to offer them without turning into a salesperson.
- What it costs to run a travel agency: the bills in order of sizeStartup costs, accreditation and bonding, software, card fees and the overheads nobody invoices you for. Published figures with their sources, and an honest list of the prices no vendor will tell you.
- Travel agency cash flow: why profitable agencies run out of moneyDeposits, final payment dates, when each supplier type actually pays commission, chargebacks and commission recalls, and the working capital a growing agency needs. Sourced, with dates.
- Selling cruises as a travel agent: the commission, and what the fare takes backHow cruise commission is calculated, how much of a fare can be non commissionable, tour conductor credits and group amenity points, the attachments that pay, and what breaks at final payment.
- Quanto guadagna un'agenzia vendendo eSIM: il conto con le ipotesi in chiaroSpesa media del viaggiatore, ricarico, commissione e canone. Il calcolo del margine per un'agenzia di viaggi, e quando conviene passare da un piano all'altro.In Italian: these follow Italian law.
- I tuoi clienti comprano la connessione altrove: il ricavo che l'agenzia lascia sul tavoloOgni viaggiatore spende per avere internet all'estero. Se non glielo vendi tu, lo compra al gate o paga il roaming. Come trasformare quella spesa in un servizio dell'agenzia.In Italian: these follow Italian law.
Opening and staying compliant
Italian rules, so these are in Italian: requirements, guarantee fund, tourism code, VAT and insurance distribution.
- Aprire un'agenzia di viaggi: requisiti, costi e cosa cambia da Regione a RegioneChi può aprire un'agenzia di viaggi, quali requisiti servono, quanto costa davvero e perché la risposta dipende dalla tua Regione. Con i riferimenti normativi verificati e le fonti in chiaro.In Italian: these follow Italian law.
- Reisebüro eröffnen: Voraussetzungen, Kosten und die eine Entscheidung, aus der alles folgtGewerbeanmeldung, Zuverlässigkeitsprüfung und der Unterschied zwischen Reisevermittler und Reiseveranstalter. Mit den Kosten, die veröffentlicht sind.DE
- Ouvrir une agence de voyage : l'immatriculation Atout France et ce que le registre demande vraimentDeux pièces, pas trois : garantie financière et assurance RCP. Le diplôme n'est plus exigé depuis 2016. Délais, frais, dispenses et détaillant ou organisateur.FR
- Abrir una agencia de viajes en España: requisitos reales, licencia y lo que cambia según tu comunidadNo existe licencia nacional: el turismo es competencia autonómica y hasta el nombre del registro cambia. Qué es estatal, qué no, y ocho comunidades comparadas.ES
- Abrir uma agência de viagens em Portugal: requisitos, garantias e custosForma jurídica, inscrição no RNAVT, Fundo de Garantia e seguro obrigatório: o que a lei portuguesa exige, e a diferença real entre agência e operador.PT
- Reisbureau beginnen: wat er echt verplicht is voordat je de eerste reis verkooptGeen diploma, geen vergunning, maar wel drie dingen die op orde moeten zijn: inschrijving bij KVK, een garantiestelling tegen insolventie en het standaardinformatieformulier. Met de wetsartikelen en de bronnen erbij.NL
- Jak otworzyć biuro podróży: rejestr, zabezpieczenie finansowe i różnica między organizatorem a agentemKto musi uzyskać wpis do rejestru organizatorów, jakie zabezpieczenie finansowe jest obowiązkowe i dlaczego agent turystyczny wpisu nie potrzebuje.PL
The everyday work
Systems, groups, quotes, and the message that stops the phone ringing while a client is abroad.
- Travel agency software: what a small agency needs, and what it gets soldThe real categories, from GDS access to mid office, CRM, quoting and itinerary builders. Published prices where the vendor publishes them, the ones that are quote-only, and an honest answer on free software.
- Group travel booking: deadlines, rooming lists and where the margin goesHow group bookings really work for an agent: minimum sizes, deposits and cut-off dates, rooming lists, free places and the six places a group quietly loses money. With supplier terms quoted and dated.
- The travel quote that gets a yes: what to put in it and when to follow upWhat goes into a travel proposal, how many options to offer, how to present the price, and what to do when a client goes quiet. Practical, with the pre-contractual information the law already asks you for.
- What to send clients before they travel: a pre departure checklistThe message an agency sends a few days before departure: documents and visas, check-in times, baggage, transfers, emergency numbers, cards abroad and getting online. A checklist you can copy.
- Viaggi di gruppo e gite: connettere tutti senza impazzireQuaranta persone, quaranta telefoni, un accompagnatore. Come gestire la connessione di un gruppo all'estero con le eSIM, dalla generazione alle ricariche.In Italian: these follow Italian law.
- Chi risponde se la eSIM non funziona? L'assistenza al viaggiatore senza caricare l'agenziaLa paura più comune di chi vende eSIM: il cliente all'estero che chiama perché non ha internet. Come funziona l'assistenza con Wigoo e cosa vedi dal pannello.In Italian: these follow Italian law.
- Le lamentele per il roaming tornano all'agenzia: come evitarleBollette inattese, clienti senza internet all'arrivo, telefonate dall'estero. Perché questi problemi finiscono sul tuo banco e come prevenirli prima della partenza.In Italian: these follow Italian law.
- Pocket Wi-Fi a noleggio o eSIM? Il confronto dal punto di vista dell'agenziaDispositivi da spedire, ritiri, resi, batterie e router persi: cosa costa davvero gestire il pocket Wi-Fi, e cosa cambia con una eSIM generata al banco.In Italian: these follow Italian law.
Finding and keeping clients
Local search, reviews, the second booking, and the company account a small agency can actually win.
- How to get clients as a travel agent: what actually brings enquiriesWhere a travel agency's clients really come from, what to do first if you are starting out, and the marketing ideas that are worth the time. Practical, no growth hacking.
- How to keep travel clients: the year between two tripsRepeat bookings come from what you do in the months when nobody is travelling. Notes, three messages that work, what a travel newsletter should contain, and loyalty that does not cost you your commission.
- Travel agency marketing that a small agency can actually keep upReviews, a complete local profile, photos from real trips, and a posting rhythm you can hold for a year. Plus what to do the day a bad review arrives.
- Competing with online travel agencies: an honest account of what they do betterWhat an OTA beats you at, what it structurally cannot do, and what to say to a client who asks why they should not just book online. With the market figures and their sources.
- Corporate travel policy and duty of care: how a small agency wins a company accountWhat a travel policy contains, how approvals should work, what duty of care means in practice, and what an agency can honestly promise about tracking travellers and answering out of hours.
One more line, with no stock to hold
Connectivity is bought by every client who leaves the country, usually at an airport counter or at their own roaming rate. An agency can sell it at the moment it confirms the trip, with nothing in inventory and the price set by the agency.
Questions we get asked
- Are these guides written for agencies or for travellers?
- For agencies. They cover commissions, costs, compliance and clients. The guides written for travellers are in the rest of the blog.
- Why are some guides only in Italian?
- Because they explain Italian law: the tourism code, the guarantee fund, the 74-ter VAT regime and insurance distribution. Translating them would make rules sound as if they applied elsewhere.
- Do I need to be a Wigoo partner to read them?
- No. They are open, and most of them never mention us. The partner programme is there if you want to add connectivity to what you already sell.